Photo = Yonhap News
[The Public=Reporter Lee Yu-jeong] The Fair Trade Commission has sanctioned six paint companies, including Noroo Paint, for falsely and exaggeratedly advertising their paint products, such as “radon blocking paint,” without objective evidence, as being beneficial to health and safety.
According to the Fair Trade Commission on the 20th, the Fair Trade Commission issued corrective orders to six companies, including Noroo Paint, Samhwa Paint Industrial, Chamgil, Hyunil, Pureheim, and Calico, for violating the Fair Labeling and Advertising Act the previous day. In particular, a fine of 2 million won was imposed on Chamgil, which was the last to correct its labeling and advertising.
They are suspected of falsely and exaggeratedly advertising that their products would be beneficial to health and safety.
The paints sold in this way are ▲Soon & Soo Radon Guard (Noroo Paint), ▲Inplus Radon Guard (Samhwa Paint Industrial), ▲Activa 707 (Chamgil), ▲Nanoclean (Hyeonil), ▲Radon Safe (Pureheim), ▲Coating N (Calico), etc.
The Fair Trade Commission determined that these companies used the public's anxiety about harmful substances to induce purchases and increase the burden on consumers, causing inconvenience to the people's lives.
They are accused of advertising and labeling their paints with claims such as "Radon blocking," "Radon reduction," and "Radon emission minimization" based on test results that lack objective evidence or are inappropriate.
It was found that the self-tests submitted by each business did not have the objectivity or validity of the results.
Noroo Paint, Samhwa Paint Industrial, and Pureheim used phrases such as "results of testing requested by an authorized institution" in their advertisements. However, it was reported that there is no authorized testing institution or authorized testing method to evaluate the radon reduction effect.
In addition, tests by the National Institute of Environmental Research showed that the products had no radon reduction effect or that the effect was significantly lower than the labeled and advertised values.
Sun & Soo Radon Guard, Activa 707, Nano Clean, Radon Safe, and Coating N advertised that radon concentration was reduced by 22.1% to 95% when painted. However
, in reality, there was no change. Inplus Radon Guard advertised that the paint reduced radon by 60.3%, but the actual effect was found to be 3.4%.
Accordingly, the Fair Trade Commission judged that in a situation where consumer awareness of the harmful effects of radon was high due to the radon mattress incident in 2018, businesses emphasized the radon reduction effect as one of the product performances, hindering consumers' rational purchasing choices.
In particular, it was found that it is not easy for general consumers to check the radon reduction performance, so they had no choice but to rely more on product labeling and advertising.
The Fair Trade Commission said, “We plan to continue to monitor unfair labeling and advertising practices related to the health and safety of the public and respond sternly when violations of the law are discovered.”
From the Fair Trade Commission press release dated May 19, 2024
▶︎ Read the Full Article
Reports on Radon
Photo = Yonhap News
[The Public=Reporter Lee Yu-jeong] The Fair Trade Commission has sanctioned six paint companies, including Noroo Paint, for falsely and exaggeratedly advertising their paint products, such as “radon blocking paint,” without objective evidence, as being beneficial to health and safety.
According to the Fair Trade Commission on the 20th, the Fair Trade Commission issued corrective orders to six companies, including Noroo Paint, Samhwa Paint Industrial, Chamgil, Hyunil, Pureheim, and Calico, for violating the Fair Labeling and Advertising Act the previous day. In particular, a fine of 2 million won was imposed on Chamgil, which was the last to correct its labeling and advertising.
They are suspected of falsely and exaggeratedly advertising that their products would be beneficial to health and safety.
The paints sold in this way are ▲Soon & Soo Radon Guard (Noroo Paint), ▲Inplus Radon Guard (Samhwa Paint Industrial), ▲Activa 707 (Chamgil), ▲Nanoclean (Hyeonil), ▲Radon Safe (Pureheim), ▲Coating N (Calico), etc.
The Fair Trade Commission determined that these companies used the public's anxiety about harmful substances to induce purchases and increase the burden on consumers, causing inconvenience to the people's lives.
They are accused of advertising and labeling their paints with claims such as "Radon blocking," "Radon reduction," and "Radon emission minimization" based on test results that lack objective evidence or are inappropriate.
It was found that the self-tests submitted by each business did not have the objectivity or validity of the results.
Noroo Paint, Samhwa Paint Industrial, and Pureheim used phrases such as "results of testing requested by an authorized institution" in their advertisements. However, it was reported that there is no authorized testing institution or authorized testing method to evaluate the radon reduction effect.
In addition, tests by the National Institute of Environmental Research showed that the products had no radon reduction effect or that the effect was significantly lower than the labeled and advertised values.
Sun & Soo Radon Guard, Activa 707, Nano Clean, Radon Safe, and Coating N advertised that radon concentration was reduced by 22.1% to 95% when painted. However
, in reality, there was no change. Inplus Radon Guard advertised that the paint reduced radon by 60.3%, but the actual effect was found to be 3.4%.
Accordingly, the Fair Trade Commission judged that in a situation where consumer awareness of the harmful effects of radon was high due to the radon mattress incident in 2018, businesses emphasized the radon reduction effect as one of the product performances, hindering consumers' rational purchasing choices.
In particular, it was found that it is not easy for general consumers to check the radon reduction performance, so they had no choice but to rely more on product labeling and advertising.
The Fair Trade Commission said, “We plan to continue to monitor unfair labeling and advertising practices related to the health and safety of the public and respond sternly when violations of the law are discovered.”
From the Fair Trade Commission press release dated May 19, 2024
▶︎ Read the Full Article