“Presenting a vision for eco-friendly technology in Europe” – Purom establishes a global expansion strategy through on-site visits to Enpal, Impact Hub, and Start2 Group

“Presenting a vision of eco-friendly technology in Europe”

Purom establishes global expansion strategy through on-site visit to Enpal, Impact Hub, and Start2 Group

■ Exploring the German startup ecosystem, experiencing sustainability on the spot

Purom visited leading technology and startup hubs in Europe, centered around Berlin, Germany, to concretize the future of eco-friendly technology and global expansion strategies. The visit included green tech unicorn Enpal , sustainability hub Impact Hub , and global startup support organization Start2 Group GmbH .

■ Enpal: Leading green tech innovation with a virtual power plant model

• Operation of a 'Virtual Power Plant' model that integrates solar panels, heat pumps, batteries, and charging stations
• Reduce fixed costs by using fully imported products
• Differentiation through technology-based control software and integrated management services
• Achieving cost efficiency and market expansion simultaneously with a software-centric model

Purom plans to reduce the burden of certification and improve productivity by using local sourcing and import strategies for raw materials, excluding its core technology, nano filler .

■ Impact Hub: Gaining access to the global sustainability network

• A global network focused on sustainability, active in over 100 cities
• Synergy between Purom's eco-friendly water-based paint and circular economy keywords
• Gain networking opportunities with international investors, experts and entrepreneurs
• In Western European markets, ‘eco-friendliness’ is a key factor in consumption decisions.

■ Start2 Group GmbH: A strong growth partner for global startups

• Providing mentoring, investor connections, and market entry strategies
• Global ecosystem linkage with Europe, the US, Asia, etc.
• Purom plans to use this opportunity to strengthen its international positioning strategy.

■ Strategic Implications: Need for structural transformation that puts the environment first

1.  Change in product positioning order: Reorganization from function-centered to eco-friendly structure
2. Minimizing local certification and regulatory burden: Local procurement of certified raw materials
3. Building Trusted Partnerships: Impact Hub and Start2 Group Linkage

■ Future plans

• Global Expansion Strategy Roadmap Specification
• Establishing a European test bed
• Sustainability-based brand repositioning